This project proposes an addition to the at-home fitness market in the form of a kettlebell that gamifies several exercises which can be played using the weight as controller and spark the competitivity in people as they play against others online, simultaneously correcting the posture of the user to ensure the exercises are performed safely.

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Involved Expertise Area's:

• Extracurricular Activities

• Business & Entreperneurship

• User & Society

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Full reports:   Product Concept   Market Positioning